Logo Creative Brief

Please complete the following brief so that your designers can create a logo that both meets your requirements and is suitable for your business industry as well.

Your Name (required)

Your Email (required)

1. Text/Copy for your Logo Design*

 "Please check this box if this text is the same as the company name you provided in Step 1. This is the copy we will use in your logo samples,
and will be used to refer to this project. Please double check spelling."


 

2. Tag Line
Tag line / Motto

3. Describe your business (i.e. what type of products or services your company provides)* (Max 1100 characters)

4. Describe your company's culture or personality (as it may apply to the design, i.e. serious, businesslike, creative, likes to have fun, etc) (Max 1100 characters)

5. How would you describe the effect you are looking for in your logo:(Check all that apply)

 Cutting-Edge        Unique/Creative        Clean/Simple        Sophisticated

 Industry Oriented        Corporate        Modern        Outdoors/Natural

 Traditional        Local/Neighborhood        High Tech        Retro

 Fun        Serious        Illustrative        Playful/Cartoonish

 Masculine        Feminine        Youthful       

 

6. Would you like a symbol or text-based logo?

 A symbol is an abstract design with your company name typeset alongside. (example: the Nike Swoosh, McDonald’s Arches, Wachovia logo)

 A text-based logo incorporates your company name into the logo itself. (example: IBM, Microsoft, Coca Cola)

 A variety of both/not sure

 

7. What is your preferred layout?

 Symbol Only        Text Only        Text on the Left        Text on the Right       

 Text Above Symbol        Text Below Symbol        Text Through Symbol        No Preference

 

8. Please check all categories for which your logo will be used. (Check only the categories you know you will use).

 Web Site
 Printed Materials (Business Card, Stationery, etc...)
 Embroidery(There will be no shading effects for logos that require embroidery)
 Large Signs
 Promotional Items (pens, golf balls, etc)
 YellowPages Ads
 Newspapers (or Black & White Usage)
 Other:

9. How many colors do you prefer in your logo?

 2 (Optimal for containing printing costs and a more corporate design.) 3 or more (More creative options) Not sure, you decide

 

10. Do you prefer your logo designed in CMYK or PMS colors? (All logos are designed in PMS unless specified)

 CMYK PMSTitle : CMYK

Description : CMYK
is a color model in which all colors are described as a mixture of
these four process colors. CMYK is the standard color model used in
offset printing for full-color documents. Because such printing uses
inks of these four basic colors, it is often called four-color printing.
Title : PMS

Description : Used
by the printing industry to print spot colors. Most applications that
support color printing allow you to specify colors by indicating the
Pantone name or number. PMS works well for spot colors but not for
process colors, which are generally specified using the CMYK color
model.

 

11. Please state any preferences of colors/color combinations you want the designer to use in your logo samples.
We recommend no more than 3 colors in one logo, 2 are standard. (Max 100 characters)        Color Meanings

12. Please state colors you do NOT want your designer to use in your logo samples. (Max 100 characters)

13. Preferred font style

 Serif        Sans Serif        Script        Block        Creative        No Preference

 

14. What graphic elements should we use/emphasize in your logo?
(For example: Some Real Estate firms want a roof, house, key, door, initial(s), pyramid, pillar, etc.) (Max 1100 characters)

15. Which element do you want to AVOID using in your logo?
(e.g. Some Christian churches want to avoid the Cross; Some Real Estate firms want to avoid using a roof as the symbol in their logo.) (Max 1100 characters)

16. Do you have any additional concepts or ideas?
(after you submit your order, please feel free to fax ideas and drawings to 86-816-6336335) (Max 1100 characters)

17. How did you hear about Fireinspiration?



 

18. May we use the logo we design for your company in our portfolio?

 Yes  No

 

19.  Would you like us to contact you regarding our graphic design/ corporate branding services? (Brochures, postcards, sales sheets, etc.)

20.  Would you like us to contact you regarding our web design services?

21.  Would you like us to contact you regarding our Search Engine Optimization services?

22.  Would you like to be contacted by our partner to discuss obtaining a registered trademark your logo?Title : Trademarking

Description : Protect your investment by
trademarking your logo. Our partner will
provide fast, easy service so that you
don't have to worry about a competitor
or another company taking your unique
image.


 

Attach file:

Description:

Thanks for your assistance. This information is critical to meeting your objectives and shortening the overall creative process.

Please click SUBMIT to complete.